Chloé’s new Blowing Roses film

Chloé has released a short film for its new Roses fragrance that sees multiple women dancing as though they are the petals of the flower in bloom.

Blowing Roses, as it’s called, is based on the idea of petals “multiplying and spreading to create a kaleidoscope of roses”. Each of the models wear long, flowing dresses in delicate shades of nude – the resulting vision bearing a strong resemblance to Bailey’s Cream with Spirit ad from BBH in 2012.

It was created and directed by French choreography duo I Could Never Be a Dancer – Carine Charaire and Olivier Casamayou.

Meanwhile, See by Chloé has also released a short stop motion film for its new Paint a Scent product.