The social media content surrounding Burberry’s spring/summer 2014 show at London Fashion Week was captured exclusively using Apple’s new iPhone 5S iSight camera.
The promotional move saw the British heritage brand able to make use of such features as a “larger sensor, better live exposure adjustment, auto image stabilization and live video zoom,” reported Mashable. The camera also includes a new ‘burst’ mode that allows users to shoot 10 photos per second, as well as an option for slow-motion.
The resulting creative work was edited into a YouTube video by Burberry straight after today’s show (as above), featuring models backstage, the collection coming down the runway, and celebrities including Sienna Miller and Anna Wintour interviewed outside. A 15-second – and truly beautiful – slow-motion piece on Instagram meanwhile, received over 20,000 likes.
See it below alongside some additional highlight shots from Instagram, Twitter and Vine: