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Burberry shoots SS14 #LFW show on new iPhone 5S

 

The social media content surrounding Burberry’s spring/summer 2014 show at London Fashion Week was captured exclusively using Apple’s new iPhone 5S iSight camera.

The promotional move saw the British heritage brand able to make use of such features as a “larger sensor, better live exposure adjustment, auto image stabilization and live video zoom,” reported Mashable. The camera also includes a new ‘burst’ mode that allows users to shoot 10 photos per second, as well as an option for slow-motion.

The resulting creative work was edited into a YouTube video by Burberry straight after today’s show (as above), featuring models backstage, the collection coming down the runway, and celebrities including Sienna Miller and Anna Wintour interviewed outside. A 15-second – and truly beautiful – slow-motion piece on Instagram meanwhile, received over 20,000 likes.

See it below alongside some additional highlight shots from Instagram, Twitter and Vine:

Burberry_SS14_iphone5s_9Burberry_SS14_iphone5s_3 Burberry_SS14_iphone5s_4 Burberry_SS14_iphone5s_8 Burberry_SS14_iphone5s_10 Burberry_SS14_iphone5s_7 Burberry_SS14_iphone5s_1 Burberry_SS14_iphone5s_5Burberry_SS14_iphone5s_2

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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