All manner of social initiatives took place during New York Fashion Week last week, ranging from a digital concierge at Tommy Hilfiger to the use of Snapchat at Rebecca Minkoff. Here’s a round-up of it all:

TH SP14 collection first look 28

  • Over 630,000 viewers watched New York Fashion Week online, but designers still fail to live up to their European counterparts [Mashable]
  • #NYFW digital highlight: Tommy Hilfiger’s social concierge [Fashion&Mash]
  • Rebecca Minkoff to debut runway looks on Snapchat [Mashable]
  • Kenneth Cole unveils Vine mosaic during #NYFW show [Fashion&Mash]
  • Revlon provides collection sneak peek over Pinterest during #NYFW [Fashion&Mash]
  • Pinterest entices huge brands in special fashion week pages [Venture Beat]
  • Giant digital installation anchors Phillip Lim for Target NYFW event [Fashion&Mash]
  • Models to carry Moto X on NYFW runway [AdAge]
  • How designers make the moments when fashion clicks [WSJ]
  • A look at how Instagram is changing New York Fashion Week [Fashionista]
  • This interactive fashion feature from The New York Times is also worth checking out, it showcases seven big shows in a series of expandable visual sliders, as well as what it calls ‘fashion fingerprints’ – a digital breakdown of the key colours for the new season.

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