Rachel ArthurAll manner of social initiatives took place during New York Fashion Week last week, ranging from a digital concierge at Tommy Hilfiger to the use of Snapchat at Rebecca Minkoff. Here’s a round-up of it all:
- Over 630,000 viewers watched New York Fashion Week online, but designers still fail to live up to their European counterparts [Mashable]
- #NYFW digital highlight: Tommy Hilfiger’s social concierge [Fashion&Mash]
- Rebecca Minkoff to debut runway looks on Snapchat [Mashable]
- Kenneth Cole unveils Vine mosaic during #NYFW show [Fashion&Mash]
- Revlon provides collection sneak peek over Pinterest during #NYFW [Fashion&Mash]
- Pinterest entices huge brands in special fashion week pages [Venture Beat]
- Giant digital installation anchors Phillip Lim for Target NYFW event [Fashion&Mash]
- Models to carry Moto X on NYFW runway [AdAge]
- How designers make the moments when fashion clicks [WSJ]
- A look at how Instagram is changing New York Fashion Week [Fashionista]
- This interactive fashion feature from The New York Times is also worth checking out, it showcases seven big shows in a series of expandable visual sliders, as well as what it calls ‘fashion fingerprints’ – a digital breakdown of the key colours for the new season.
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