Kenneth Cole unveils Vine mosaic during #NYFW show

KCVP_Models_Phones

Over 120 Vine videos were released in real-time during last weekend’s Kenneth Cole presentation at New York Fashion Week, tied to the theme “Your point of view depends on your points of view” and the hashtag #kcviewpoints.

As the brand’s new spring/summer 2014 collection was unveiled, videographers including Meagan Cignoli, Jesse Hlebo, Jodi Jones and Jason Mante posted six-second clips of everything from the materials used, to the behind-the-scenes preparations for the show. Live footage was also captured as the models walked down the runway and posed alongside their counterparts on two stages opposite each other (casually using their own smartphones as they did so).

On-site plasma displays behind them showcased the various clips to those in attendance, but it was online where the real action took place. At Kennethcole.com/viewpoints a mosaic of Vines was revealed much like a live-streamed show would be.

“The live-stream Vine mosaic takes a single event in New York City and transforms it into an engaging global experience in an entirely new way,” said Rei Inamoto, CCO/VP of ad agency AKQA, which was behind the initiative.

A series of one-liners also feature on the site, tied to the use of Vine. “Allow us to share our POV (patterns on Vine),” reads one. “We have no second thoughts, just six-second thoughts,” reads another.

The clips also include designer interviews and a series of slow-motion shots thanks to the use of Academy Award-winning technology from the Phantom 65 Gold camera, which shoots up to 1500 frames per second.

Some highlight videos are embedded below…

KCVP_Models_Plasmas3KCVP_Vine_Mosaic_Still