Revlon is previewing its 2014 product line exclusively over Pinterest this New York Fashion Week, but for the duration of New York Fashion Week only.

Referring to the initiative as its own ‘virtual catwalk’, the beauty brand is releasing sneak peek shots of its new line during each of the fashion week shows it is sponsoring, including the likes of Oscar De La Renta, rag & bone and Marchesa.

Fans are invited to ‘Catch The Pin’ as the week unfolds, for once it’s over the official shots will be removed and the only way to discover the products is to search for the re-pins.

Revlon is included as part of Pinterest’s official fashion week hub for the season.