Digital snippets: Diesel, J.Crew, David Beckham, New Look, Benefit, Alexander Wang
Here’s a highlight of recent stories from around the web surrounding all things fashion and digital:
- Diesel goes to Tumblr to cast Reboot ad campaign (as pictured) [WWD]
- J.Crew takes autumn catalogue digital with exclusive Pinterest debut [BrandChannel]
- David Beckham strips for H&M Bodywear range once again [Campaign]
- 17 reasons for New Look’s 79% leap in online sales, and eight areas for improvement [Econsultancy]
- Benefit’s ballsy mascara ad touts nice “packages” [Mashable]
- Alexander Wang crowdsources charity bag for Samsung [Vogue.co.uk]
- Yahoo’s Marissa Mayer: hail to the chief [Vogue.com]
- Sophia Amoruso expands Nasty Gal [WSJ]
- Comparison shopping comes to Google Glass through new app, Crystal Shopper [The Verge]
- DailyCandy partners with Tribeca Enterprises for Fashion in Film festival [DailyCandy]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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