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Digital snippets: Diesel, J.Crew, David Beckham, New Look, Benefit, Alexander Wang

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital:

Diesel_reboot

  • Diesel goes to Tumblr to cast Reboot ad campaign (as pictured) [WWD]
  • J.Crew takes autumn catalogue digital with exclusive Pinterest debut [BrandChannel]
  • David Beckham strips for H&M Bodywear range once again [Campaign]
  • 17 reasons for New Look’s 79% leap in online sales, and eight areas for improvement [Econsultancy]
  • Benefit’s ballsy mascara ad touts nice “packages” [Mashable]
  • Alexander Wang crowdsources charity bag for Samsung [Vogue.co.uk]
  • Yahoo’s Marissa Mayer: hail to the chief [Vogue.com]
  • Sophia Amoruso expands Nasty Gal [WSJ]
  • Comparison shopping comes to Google Glass through new app, Crystal Shopper [The Verge]
  • DailyCandy partners with Tribeca Enterprises for Fashion in Film festival [DailyCandy]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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