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Anna Wintour sparks #voguestagram meme

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This week saw what must be the most fashion-fuelled meme of all time. Enter #voguestagram, the Instagrammed shots of individuals copying Anna Wintour toting her September-issue (all 902 pages of it), as above.

There’s been some 1,700 posted reportedly, with everyone from Oscar de la Renta to Francisco Costa at Calvin Klein joining in. Check out 15 of the best, below – Nacho Figueras wins it for me.

Oscar@oscarprgirl: Oscar’s #voguestagram #theseptemberissue @voguemagazine xoxo 

CK@calvinklein: Costa’s Cover. #theseptemberissue @voguemagazine #voguestagram #franciscocosta

Choupette@choupettesdiary: Who says the #fashion set don’t work out? We lift the @VogueMagazine #SeptemberIssue #Voguestagram

Vogue.com@voguemagazine: Vogue.com caught the #voguestagram bug. #theseptemberissue

JCrew@jcrew: Just catching up on some light reading. #voguestagram #TheSeptemberIssue @voguemagazine

Minkoff@rebeccaminkoff: Essential reading @voguemagazine #theseptemberissue #voguestagram

Nachos@nachofigueras: @voguemagazine #theseptemberissue #voguestagram + @ralphlauren Romance @delfinablaquier and me on horses

CFDA@cfda: Look who we caught flipping through #theseptemberissue of @voguemagazine… @stevenkolb #voguestagram

Esteelauder@esteelauder: Reading the September issue with Estée. #voguestagram #theseptemberissue @voguemagazine

CocoRocha@cocorocha: I’m in 3 pages out of 902. Spot me if you can. #voguestagram @voguemagazine

ZacPosen@zac_posen: Showroom reading before a fitting. #voguestagram #theseptemberissue @voguemagazine

Herrera@houseofherrera: #carolinaherrera #spring2014 fitting distraction #voguestagram #TheSeptemberIssue

BryanBoy@bryanboycom: Just boarded my flight. Bon voyage with #theseptemberissue #voguestagram

LaForceStevens@laforcestevens: The things we do for @VogueMagazine! #theseptemberissue #voguestagram

CaroSieber@carosieber: back from honeymoon and reading all about a certain wedding . Thank you @voguemagazine it looks fantastic #voguestagram #TheSeptemberIssue

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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