Google is on a mission to make Glass seem less in the way of dorky, and more along the lines of stylish. The latest example: a 12-page spread in Vogue’s September issue (always its largest of the year, this time with a whopping 902 pages).

Nicknamed the ‘tech’ special, this is also the one with that interview with Marissa Mayer in it. And the one that inspired editor-in-chief Anna Wintour to pose in her first official Instagram, or #voguestagram shot, holding it.

See all the Google Glass images – photographed by Steven Klein – below. And do check out this amusing post over at Advertising Age suggesting how Vogue could actually be doing a whole lot more.

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