Burlington wins with adorable #backtoschool ads

US discount retailer Burlington Coat Factory has launched a fantastic campaign for the new back-to-school season, focused on what kids are thinking about as they look in the mirror and get ready for their first day back.

Being aired on TV as well as viewable on YouTube, the Cramer-Krasselt-created series is both terribly cute and laugh-out-loud funny.

The unicorn and the ninja are particularly stand out…


By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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