Digital snippets: American Eagle, Rebecca Minkoff, Bonobos, L’Oréal, adidas

Here’s a highlight of other stories from around the web surrounding all things fashion and digital recently:

RebeccaMinkoff_fall2013

  • American Eagle unveils denim runway across America with “Rock Your Walk” seamless video project [WSJ]
  • Rebecca Minkoff goes digital with fall campaign (as pictured) [WWD]
  • Andy Dunn of Bonobos on building the Armani of the e-commerce era [BoF]
  • Reverse showrooming: Pinterest is driving people into stores [Business Insider]
  • L’Oréal, Walgreen’s look to measure effectiveness of mobile coupons [AdAge]
  • New adidas campaign stars Leo Messi in LED suit [BrandChannel]
  • Hanes is asking women to overshare on social media by telling the world the colour of their undies [AdWeek]
  • How do 15 top US fashion retailers handle email sign ups? [Econsultancy]
  • With $5m  in funding, Olapic targets fashion retail market [Mashable]