New York-based designer Rebecca Minkoff is using Tumblr as a platform to call for artists, models and photographers to enter a competition being run in partnership with Nordstrom.
The initiative invites artists to submit collages, graphics, illustrations or prints inspired by “strong and feminine” women. Those will be used to create a graphic t-shirt and canvas tote for Minkoff’s upcoming spring/summer 2014 fashion week show.
It also asks would-be models to send in their headshots and photographers to send in their portfolios. All will be judged by Minkoff, as well as David Karp, founder and CEO of Tumblr, and Jeffrey Kalinsky, EVP of designer merchandising for Nordstrom.
The winning designs will not only appear on the New York catwalk on September 6, but be sold in Nordstrom on the same day. They will also feature in a campaign worn by the winning model and shot by the winning photographer.
“My main purpose in doing this contest is to give talent on Tumblr a voice and an opportunity to be discovered. I am also excited by the opportunity of providing my customers the exciting, groundbreaking initiative of buying my product the same day they see it on the runway,” said Minkoff.
Submissions should go to firstname.lastname@example.org by July 25, 2013. Winners will be announced on July 30. For more details see Rebecca Minkoff’s own Tumblr post about the contest.