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New Prada campaign film

prada_fall2013
The autumn/winter 2013/14 campaign films are starting to flow in thick and fast. Among them, and one of my favourites so far, is Prada.

Shot by Steven Meisel and directed by DJA, it’s a dark, Film Noir-inspired spot that sees nine hopeful young actresses auditioning in front of a ruthless casting director. Played by Sophia Ahrens, Freja Beha Erichsen, Caroline De Maigret, Malaika Firth, Kristine Froseth, Catherine McNeil, Amanda Murphy, Cameron Russell and Fei Fei Sun, they each takes turns to read parts of the script with just a chair, a spotlight and their own shadows for company.

“One by one they are selected and cast aside like slides in an ever revolving carousel,” reads the write-up.

The soundtrack is “Shallow then Halo” by Cocteau Twins. The print campaign also stars supermodel Christy Turlington, as above.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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