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Digital snippets: Instagram video special

The big news over the past week has of course been about Instagram’s introduction of video. Here are the must-read stories on it:

Burberry_InstagramVIDEO

  • Luxury Daily suggests the launch of Instagram video will be the death of Vine, but goes on to highlight differences between the two that may allow them to co-exist in the fashion space. Vine is more suitable to comedic posts, providing the ability to show off brand personality and lifestyle in a short moment, while Instagram’s filters and cinematic qualities are likely to work better for more artistic endeavours, it outlines.
  • It’s a piece called Instagram Video and the Death of Fantasy from The New York Times’ Bits blog however that’s getting a lot of attention. In it, author Jenna Wortham says there’s still a difference between the self you’re willing to share publicly and the self you’re willing to share when only a handful of people are watching… and Instagram video doesn’t get that.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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