Rachel Arthur
Kate Spade Saturday has taken up residence in New York with four pop-up digital stores appearing as window fronts around the city.
The “weekend brand” from Kate Spade, which opened its first store in Tokyo in March, offers 30 products from its range through an interactive touchscreen experience that’s available 24-hours a day. New items launch every Saturday following.
“This gives us the ability to produce more from our retail space,” Kate Spade CEO, William McComb, told Reuters. “My nickname for it is the Wall as a Mall.”
Standing in front of the window, shoppers can click to explore looks, opt to buy them via PayPal, and best of all have them delivered with an hour to wherever they are in the city thanks to a partnership with eBay. Security also isn’t a concern – despite being a giant screen, the initiative doesn’t ask for credit card information or your address for every other passerby to see, instead texting you with a link that leads you to your window shop bag on your own phone instead.
Here are some images I took from the West 18th Street store. The other locations are 175 Orchard Street, 154 Spring Street, and 30 Gansevoort Street. All are open until July 7. Window shopping just hit a new reality…
