Digital snippets: DKNY, Chanel, Mary Meeker, Karl Lagerfeld, Jaeger, Lululemon

A round-up of recent stories from around the web surrounding all things fashion and digital:

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  • DKNY campaign combines art with augmented reality (as pictured) [Mashable]
  • Mary Meeker’s annual internet trends report highlights mobile momentum, wearables and digital China [BOF]
  • Karl Lagerfeld opens concept store complete with social media dressing rooms and wearable cash registers [PSFK]
  • Jaeger’s relaunched e-commerce site deconstructed [Econsultancy]
  • Lululemon uses digital to build local communities [L2 Think Tank]
  • Zegna group Tumblr bows [WWD]
  • Sears turning old department stores into data centres [Fast Company]
  • China e-commerce: Why Tmall works [BoF]
  • Six brands that have been busy experimenting with Google Hangouts, including Asos, Glamour [Econsultancy]