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social media

Social media for fashion: top 10 trends

Keen to learn more on social media as it pertains to the fashion industry? I’m presenting a webinar tomorrow (Thursday, May 30) via WGSN that explores how leading brands in our industry are integrating multiple social media platforms into a cohesive marketing strategy.

Among the topics are:

• How are brands using storytelling to create engagement and connection?
• What role does film and video content play in a multiplatform marketing world?
• How are brands using data personalisation to deliver relevant content to the right audience in real time?
• How is crowdsourcing being used to co-create content?
• What’s the role of humour in marketing fashion brands?

Do tune in. It’s taking place at 5pm BST / 12pm EST. More details and sign-up here: http://bit.ly/17ZSLh9

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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