There was a great piece on The Business of Fashion last week looking at the lack of fashion brands in the wearable technology space and calling for them to start taking it more seriously.
This is an industry that’s estimated to be worth $10bn by 2016, making those in the fashion business at risk of “losing highly lucrative real estate on the emerging battleground of the human body”, it highlights.
“People only have two wrists and one face. And personal accessories are where fashion and luxury brands make a sizable chunk of their revenues,” it continues. “As young technology companies slowly but surely start to develop wearables with more evolved aesthetics, will consumers still have room for bracelets, watches and sunglasses that may look good, but lack appealing functionality?”
Footwear retailer Brantano meanwhile, has just released an infographic via Mashable detailing some of the devices that are either on the market already, in prototype or rumoured to be coming. Laid out from head to toe, it includes the likes of Google Glass, of course, followed by the Pebble smart watch, the Lumoback posture belt and a Kinect jacket called Woven.
If it does anything, however, it’s to support the BoF piece – there is next to zero fashion brands present in the list. Will we get to the point where this shifts?