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digital snippets e-commerce social media technology

Digital snippets: Dove, Versace Versus, Hussein Chalayan, DKNY Jeans, Google Glass

A round-up of recent stories from around the web surrounding all things fashion and digital:

  • How those Dove ‘Real Beauty Sketch’ ads went viral [Business Week]
  • But… Dove’s got a new viral video, is it enough to sell soap? [AdAge]
  • And… the perfect parody of Dove’s Real Beauty Sketches… for men (as above) [AdWeek]
  • Versace aims for younger, digital-savvy consumers with Versus rebrand [Luxury Daily]
  • Hussein Chalayan debuts line on a holographic catwalk [PSFK]
  • DKNY Jeans expands social media presence [Fashionotes]
  • Robert Scoble review: I just wore Google’s glasses for two weeks and I’m never taking them off [Business Insider]
  • The click clique: the ladies behind Moda Operandi [WSJ]
  • Farfetch’s new retail plan could revolutionise e-commerce [Fashionista]
  • What the heck is P-commerce? [Mashable]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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