Here’s one way to grab attention with your outdoor campaign: stick a famous model on it and hope she’ll snap a pic of it to send out to her 1.5m or so combined social media fans.
That’s what happened with Love magazine’s billboard of Kate Moss and Cara Delevingne on Ocean Outdoor’s Holland Park roundabout space in London last week. In place for just three days to celebrate the cover stars of its latest issue, an image of it went viral when Delevingne herself shared it over Instagram and Twitter.
“Check me out on that round a bout! LOVE @thelovemagazine,” she wrote, attaching a shot of the poster showing each of the models posing in the bath nude.
That Instagram shot (taken on March 14) now has nearly 60,000 likes on it.