Marc Jacobs took the top innovator award at Style Coalition’s fourth annual Fashion 2.0 Awards in New York last night, an event dedicated to celebrating the best in communications strategies across digital media platforms.
Voted for by the public, the event also saw Jacobs taking the best Facebook title. Saks Fifth Avenue won two awards too: best blog by a fashion brand, and best website.
DKNY was named best Twitter for the fourth year in a row, while the Fashion 2.0 visionary award was presented to Rent the Runway founders Jennifer Hyman and Jenny Fleiss in acknowledgment of their “achievements in disrupting the retail industry and democratizing luxury fashion”.
Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.
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Rachel Arthur - March 14, 2013 