Categories
film Uncategorized

Hermès opts for playful with sports-themed stop motion campaign films

If there’s one way to bring a touch of character to a French luxury house, it’s with a series of stop-motion animated films filled with nothing but props and accessories.

Enter then Hermès, which has released a total of four short spots featuring classic items from the company (scarves, ties, homeware) alongside sports-themed equipment that comes to life to beautifully show off the eccentric, playful and quirky nature of the brand.

China plates play ping pong while handbags spectate for instance (as above), or pairs of shoes are seen emerging from a picnic basket and leapfrogging one another (as below). The croquet spot then features silk ties coiling into hoops through which the balls travel, and in “No Sport”, pétanque balls are seen delicately snoozing on cushions under a tree (both also below).

The films were directed by Simon Cahn and are part of the brand’s spring/summer 2013 “Long Live Sport” campaign.

An interactive segment of the Hermès website has also been released, which invites users to navigate an illustrated garden map to find the sporting activity, and accordingly the video, of their choice.

 

 

 

Hermes_longlivesport2

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

1 reply on “Hermès opts for playful with sports-themed stop motion campaign films”

Leave a Reply to Hermès’ quirky menswear film features French dancer in urban playground | fashion and mash Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.