Warby Parker runs Google Hangouts on site at Social Media Week

It might have been all about Topshop’s big partnership with Google during London Fashion Week, but at Social Media Week (SMW), it’s Warby Parker we’re talking about.

The eyewear brand, a long-time social media enthusiast, has set up an installation at SMW’s New York HQ that allows visitors to gain feedback on which frames to choose via a Google Hangout.

A shelf at the stand is filled with glasses, encouraging users to try on different options. Rather than just looking in the mirror, they can log in to a live session where various experts are waiting to share their professional thoughts on which ones to go for.

Those on hand throughout each day include celebrities, influencers, fashion experts and members of the Warby Parker and Google teams, according to a post on SMW’s blog.

Each Hangout is being screened on site, as well as live-streamed on Warby Parker’s G+ and YouTube pages. See a couple of examples from today below.

SMW runs from February 18-22.