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Gucci releases new Frank Miller film for Guilty Black fragrance launch


Gucci has released another film in its Gucci Guilty series once again directed by Sin City creator, Frank Miller, and starring actors Evan Rachel Wood and Chris Evans.

This time celebrating the launch of its new Guilty Black men’s and women’s fragrances, it sees Evans riding towards the camera on a black Norton 750 motorcycle. He is shortly forced to a halt as Woods’ Rolls Royce Silver Cloud swerves ahead of him, then inviting him in for somewhat of a midnight liaison.

“His danger-loving vixen is chasing her game. And this time their pleasure knows no boundaries,” reads the write-up. “Fearless in their passion, they are brazen, shameless, unpredictable – ready for each and every explosive encounter.”

It was shot at Cinecittà Studios, the legendary home of Italian cinema, and once again features the soundtrack Strangelove by Friendly Fires and Bat for Lashes.

Creative Director Frida Giannini said: “These characters have come to fascinate us. We need know the next chapter in their story as it unfolds through Guilty Black.”

Watch the original here:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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