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digital snippets e-commerce film mobile Uncategorized

Digital snippets: Louis Vuitton, Target, John Lewis, M&S, Chinese shoppers

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Louis Vuitton releases Retracing the Trunk video (as above) [Dazed Digital]
  • Target hosts interactive runway show powered by Twitter [BrandChannel]
  • Q&A: John Lewis on the ingredients of a successful multichannel retail strategy [Econsultancy]
  • Rosie Huntington-Whiteley’s M&S lingerie advert complaints dismissed [Vogue.co.uk]
  • Chinese shoppers have gone mobile. So should brands [JingDaily]
  • Fashion 2.0: Online vintage heats up [BoF]
  • 50 must-have fashion apps to download now [StyleCaster]
  • The most influential personal style bloggers right now [Fashionista]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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