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Transparent display could spell future for shop windows – CES

samsung-transparent-displaycase

Amid all the tech trends to come out of CES this year, it was the Transparent Display Case from Samsung that particularly stood out from a fashion perspective.

Seemingly a glass box (in the above example holding a shoe), the front is in fact a see-through screen linked up to a built-in PC and speakers. What that means is videos are able to play over the top of real-life items, enhancing rather than distorting their view.

It might just be a 22″ screen at the moment, but as PSFK reports, what place does that sound more relevant than in the store windows and retail shelves of the future? See it in action in the video below.

“[The display] allows images and animations to dynamically interact with the merchandise inside the showcase while still enabling passers-by to view the product,” reads the write-up from Samsung, who refers to it as “a new era of creative display in digital retail design”.

Now, add that idea to the transparent smart window it launched last year, and we might be on to something.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

1 reply on “Transparent display could spell future for shop windows – CES”

This looks a great idea F&M but what happens when the sun shines on it? And will it work in places like LA and Sydney where the daily ray-count bleaches out most window tech? So many gorgeous window tech ideas have fallen at the first fence because they disappear when a window meets full sun…great for inside, but I’m still waiting to be convinced about windows….Ax

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