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Givenchy launches short graphic film for new lipstick

 

Parfums Givenchy has released a short film called Le Rouge for the launch of its new lipstick of the same name.

Created by design studio Hellohikimori, the spot sees model Mariacarla Boscono wearing a leather dress interspersed with geometrical and graphic shots of the product.

The aim was to mirror the design of the lipstick, which in turn, with its leather casing and metallic mechanic inspired by the ‘stud’, captures the couture spirit of the Givenchy brand. It’s a “visual extension of artistic director Riccardo Tisci’s dark poetic universe”, reads the write-up.

David Ronhel, co-founder of Hellohikimori said: “We wanted to bring ‘Le Rouge’ alive by staging it in the dark atmosphere it brings out. We focused on the texture sets, graphic lines and colorimetry in this movie.”

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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