Some more great stories from around the web surrounding all things fashion and digital over the past week or so:
- Watch Romeo Beckham run circles around his fellow Burberry models in SS13 campaign video (as above) [Telegraph Fashion]
- How Marc Jacobs is amping up the luxury e-commerce experience [PSFK]
- Tom Ford will even be inviting bloggers to his first ‘real’ runway show [Styleite]
- Nicolas Ghesquière’s first-ever tweet: an analysis [The Cut]
- Hunter takes control of British weather in global Facebook campaign [Campaign]
- G-Star Raw launches animated video campaign [WWD]
- Dita von Teese sews QR codes directly into her clothing [PSFK]
- Op-ed: Fashion’s unsung internet forums [BoF]
- Do people actually shop on phones? The answer is decidedly yes [NY Times]
- Shoedazzle taps Rachel Zoe as new celebrity spokesperson [AllThingsD]
