3.1 Phillip Lim has proved an early addition to the onslaught of spring/summer 2013 campaign videos, with a beautiful spot for its menswear line that demonstrates martial arts tricking.
Shot by photographer Jacob Sutton, the film features real-life trickers Jason Mello and Micah Karns in action. As described by the Huffington Post, tricking is “a real-time, pan-athletic forum between floor gymnastics and martial arts skill, and extreme sports showmanship”.
It continues: “It’s like parkour without the cityscape, or half-pipe skateboarding without the board (or the pipe, for that matter). In tricking, the emphasis is on motion and creativity — and the more emphatically they’re delivered, the better.”
What better way to show off a new collection?