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Romeo Beckham fronts SS13 Burberry campaign

burberry spring_summer 2013 campaign featuring romeo beckham - on embargo until 18 december 00_00 gmt

Romeo Beckham has been announced as the spring/summer 2013 face of Burberry’s mainline campaign.

The 10-year-old son of David and Victoria Beckham, appears in a print image and short film (as below) shot by Mario Testino, which broke online earlier today.

He wears a signature Burberry trench coat while playfully pointing an umbrella at models Edie Campbell and Charlie France who appear alongside him. Tom Odell’s “Another Love”, which featured in Burberry’s SS13 show, plays over the top.

Future content released throughout the season will star other Brits including Cara Delevingne, Charlotte Wiggins, Alex Dunstan and Max Rendell, all of whom have previously featured in Burberry campaigns or runway shows.

Chief creative officer, Christopher Bailey, said: “This season’s campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family. Cara, Edie, Charlotte, Charlie and Alex are joined by Max and Romeo, who was a joy to work with and really stole the show.”

The campaign is being rolled out across “all Burberry touch points and platforms globally”. That will include outdoor and print advertising, as well as Burberry.com, Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, Sina Weibo, Douban, Kaixin001 and Youku.

As with last season, consumers are also able to purchase the new collection straight from the images on Burberry.com as well as in stores.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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