After an impressive teaser campaign that ran across social media channels for five days, Kate Bosworth has been revealed as the star of Topshop’s Christmas film (as below).
Stood atop a grand piano, the Hollywood actress sings a rendition of Winter Wonderland in the spot; a track that Topshop hopes has a chance of reaching number one. Accordingly, it is available to download on iTunes as well as through Shazam and Spotify.
The film was directed by Michael Polish and was inspired by the famous piano scene from 1989’s The Fabulous Baker Boys with Michelle Pfeiffer.
It sees Bosworth wearing a custom-made Topshop dress, designed by her in partnership with the retailer’s team. Both that and her shoes will be available to order on Topshop.com to tie in with its new store opening in LA in February 2013. The make-up worn in the film however is available to order immediately.
“This project brings together two important aspects of my life: cinema and fashion. I have always been a fan of the Topshop brand and it has been an honour to work with Sir Phillip and the team. I hope everyone enjoys watching it as much as we did making it,” said Bosworth.
She has also sent personalised digital messages introducing the film to numerous Topshop customers.
Check out a couple of videos from behind-the-scenes below too. And read more about the teaser campaign, #whosthatgirl, here: Topshop teases holiday film with social game of celebrity guess who