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Valentino updates virtual museum, launches in-browser

You may remember Valentino launched a virtual museum in December 2011. Designed as a downloadable desktop app, it was met with somewhat lukewarm reception in terms of its design and more importantly, its technical ability.

It’s great to hear therefore, the team has launched a browser verison. At www.valentinogaravanimuseum.com, users can now explore the archives of the designer within their internet journey. There are still a couple of hoops to jump, such as downloading a plug-in, but the overall result is simpler, more appealing and should help up traffic.

At the original launch last year, Valentino Garavani’s business partner Giancarlo Giammetti spoke about keeping the virtual concept exciting by staying abreast of technological change. He also promised frequent content updates to the museum, including new drawings and videos.

That is finally happening with the web browser launch too. Two new videos have been added: one from Valentino’s collaboration with the New York City Ballet (as below), and the other of the recent presentation of his Commandeur de l’ordre des Arts et des Lettres, in Paris. Hopefully there’ll be more to follow.

The site also has a dedicated homepage (before the plug-in) featuring news, pics of the week and an ‘In the Press’ section – nice for SEO and further suggestive of more regular content updates.

Offline, Valentino’s couture archive specifically is the subject of a new exhibition at Somerset House in London, opening this Thursday, November 29.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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