Infographic: millennial shoppers and their online influences

Forewillow*, a new Ohio-based ‘re-commerce’ start-up, has just released an infographic about millennial shoppers that’s sprinkled with some interesting facts. It outlines that 28.5% of the US population, or those classified as millennials (born from the early 80s to early 00s), will have more buying power than any other generation by 2017.

It also suggests they are 16% more likely to explore brands online than non-millennials (top clothing labels include Forever 21, H&M, Gap, Levi’s, Express and Nike), and that 64% of them want brands to offer them more ways to share their opinions online.

Already, 60% of them spend time creating user-generated content such as reviews, compared to just 29% in other generations. And 42% of them say they’ll share positive and negative feedback via social media channels before going directly to the company themselves.

See the whole thing, below…

*Forewillow invites users to sell bundles of clothes to others who share their size and style – doing so enables them to earn virtual currency to buy their own bundles from someone else. It aims to target millennials who are “fashion conscious but not designer obsessed”, and help them “live in today’s ‘one and done’ fashion mindset without breaking the bank”. Find out more here.