e-commerce technology Uncategorized

ThingLink’s interactive Twitter images could be a natural fit for fashion brands

Interactive images on Twitter? That sounds like something that would translate well to the fashion industry…

In which case, it’s worth knowing about ThingLink. A tool that let’s you “tag any image, with any content”, it was referred to by Mashable this week as having huge potential for brands and marketers following news of its link up with Twitter.

“Icons pop up when users hover over the image then, with a click, open up YouTube channels, audio clips, Facebook or Pinterest profiles, home pages, contact forms or anything else you would normally be able to link to the old-fashioned way,” reads their story. Click here to see an example of it in action.

They use an NBA team to illustrate an instance where images enhanced with links would work particularly well. But let’s translate it to fashion. Imagine a catwalk shot from (for argument’s sake, the easy option) Burberry. Now imagine if you could have a box that linked to play the full show on YouTube, or how about a click-through to the make-up looks up close.

Then we could also add in the Facebook page of the brand, not to mention one to Pinterest or to their all-new Instagram profile where all the backstage shots are housed. We might even consider adding the social profile of the model, thanks to a couple of nice integrated quotes from her. Now how about a link on one side that plays the soundtrack of the event via SoundCloud, or better yet sends fans to iTunes to buy it.

We could also think about an info box that lists detail about the product. And of course, a direct line into to enable everyone to pre-order it too.

The great thing is, ThingLink is ridiculously easy to use – so I did roughly the above with a Burberry SS13 show pic, and here immediately is the result (non-interactive version embedded below too).

As Mashable nicely sums up: “That single photo, in essence, just became a platform of its own.”

Check out more about what ThingLink is up to in the real-world with NFC, via this story from The Next Web, too.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

1 reply on “ThingLink’s interactive Twitter images could be a natural fit for fashion brands”

Leave a Reply to 2012: a designer meets digital year in review « fashion and mash Cancel reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.