Categories
film Uncategorized

Archive Lanvin film reveals founder at work in atelier

 

Lanvin has released another video of its founder Jeanne Lanvin, this time at work supervising fittings and making final adjustments on her collection before its unveiling to the press.

The historical, recently-discovered footage shows the designer, who lived from 1867 to 1946, busy with the last-minute preparations at 22 Faubourg Saint Honoré, which remains the flagship store of the brand today.

A beautiful glimpse into fashion history, it documents the launch of her “Sorbier”, “Tubéreuse” and “Azalée” eveningwear designs. It also provides a look inside her office. “This is not just a dressmaking studio; it is a veritable cabinet of curiosities furnished by the famous Eugène Printz and houses her fabric library,” read the notes.

The notes also suggest films resurfacing from the founder’s era such as this one are “thanks to the digitalisation of cinematic archives by companies such as INA or Gaumont-Pathé”.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.