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Digital snippets: Wonderbra, Gucci, Mulberry, L’Oréal, Saint Laurent, Louis Vuitton

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Wonderbra launches augmented reality-enhanced “Decoder” campaign (as above) [DigitalBuzzBlog]
  • Gucci unveils pinnable banner ad [Mashable]
  • Mulberry launches Brilliant Britain online guide [Vogue UK]
  • Hedi Slimane’s Saint Laurent rebranding continues with YSL website overhaul [Grazia]
  • Louis Vuitton takes to Instagram during Paris Fashion Week [WWD]
  • L’Wren Scott went with Instagram in lieu of a fashion show [TheCut]
  • L’Oréal launches beauty and style app for the Xbox [AdAge]
  • Refinery29 and DKNY team up for handbag line [Refinery29]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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