Digital snippets: Wonderbra, Gucci, Mulberry, L’Oréal, Saint Laurent, Louis Vuitton
Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Wonderbra launches augmented reality-enhanced “Decoder” campaign (as above) [DigitalBuzzBlog]
- Gucci unveils pinnable banner ad [Mashable]
- Mulberry launches Brilliant Britain online guide [Vogue UK]
- Hedi Slimane’s Saint Laurent rebranding continues with YSL website overhaul [Grazia]
- Louis Vuitton takes to Instagram during Paris Fashion Week [WWD]
- L’Wren Scott went with Instagram in lieu of a fashion show [TheCut]
- L’Oréal launches beauty and style app for the Xbox [AdAge]
- Refinery29 and DKNY team up for handbag line [Refinery29]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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