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New Nina Ricci campaign film evokes enchanted exorcism

In case you haven’t yet seen it, Nina Ricci has just released one of the best films for the autumn/winter 2012/13 campaign season.

Directed by Inez & Vinoodh, it encapsulates a beautiful yet distorted dream sequence as model Kati Nescher undergoes a form of enchanted exorcism. Opening on expansive green gardens, it twists and turns to the sound of New York electro-pop group Avan Lava, and a stream of backward-playing vocals.

But it’s the tie-in of British artist Jo Ratcliffe’s work (also seen in the GIFs released for the brand’s recent La Rue bag campaign) that cements the mood  – a delicate white line-drawn cobweb surrounds Nescher, before a deer emerges from her, floats into the sky and transforms into a flock of birds.

Check it out…

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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