Social stats from #LFW

This London Fashion Week was the most social yet, with over 225,000 online conversations, according to insights firm Precise.

It almost goes without saying the volume of chatter would be up on previous seasons, but it’s good to see that figure has reportedly almost doubled in a year. Better yet, over 95% of the posts overall were positive.

A few more interesting stats:

  • Burberry led the way with over 21,000 mentions on Twitter, Facebook and blogs. Referenced in over one third of them however, was the presence of One Direction pop star Harry Styles
  • Topshop meanwhile garnered 10,000 mentions, followed by Vivienne Westwood with 3,000
  • Lady Gaga’s appearance at Philip Treacy’s show generated over 5,000 mentions in association with LFW, while Treacy himself only attracted 3,000
  • When it comes to emerging labels, the two winners on social were Mary Katrantzou with over 2,700 comments, and House of Holland, with over 2,500

*Precise’s research is based on keyword analysis of every English language social media post created during LFW, followed by a qualitative examination of a sample of posts