Calvin Klein has enlisted Tumblr blogger FashGif to create a series of animated images of its new spring/summer 2013 womenswear collection.
The initiative sees still catwalks shots from the recent NYFW show brought playfully to life through added interest and detail, thanks to the signature work of FashGif’s Greta Larkin. As her page reads, it’s all about “making fashion move”.
Each image is appearing on Calvin Klein’s own Tumblr page every day this week. Below are two more examples of those released so far.
The company is also continuing its relationship with blogger and model Hanneli Mustaparta, focused on behind-the-scenes images from fashion week.
FashGif also created this exclusive image for trend forecasting site WGSN’s Tumblr last week, inspired by the Proenza Schouler SS13 show: