Nina Ricci handbag campaign turns artsy with GIFs

Nina Ricci is the latest fashion house to turn to animated GIFs in its advertising, launching a beautifully artistic campaign for its new La Rue bag.

There are a total of four images seen brought to life by the handiwork of British artist Jo Ratcliffe. Each is reworked into what the brand refers to as “a series of modern, poetic illustrations”.

Set in iconic places in Paris, the nature of each ad is said to illustrate the different characters of the bag.

“[Within] the Promenade Plantée – Paris’s answer to the High Line – it appears soft and romantic, while on the Rue de Verneuil on the Left Bank, it is bewitching and bold. Chic and charismatic on the Avenue Montaigne, it becomes mysterious and elusive at Pigalle,” reads the write-up.

The three other images are shown below…