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Bloomingdale’s pushes wearable technology with Microsoft Printing Dress for #FNO

One of the technology highlights from yesterday’s Fashion’s Night Out in New York, was the presence of Microsoft’s Printing Dress in Bloomingdale’s.

A research project exploring the intersection of fashion and technology, it showcases real-time tweets by integrating computer components and a projector under the surface of its skirt.

Consumers were encouraged to tag their Twitter posts with #MSBloomingdales to then see them appear on the dress.

The award-winning protoype (first presented at the Design Exhibition at the International Symposium of Wearable Computers in San Francisco in 2011) is otherwise made almost entirely out of black and white rice paper.

Although at this stage it’s essentially an art installation, the dress could also theoretically see wearers typing messages on the keyboard incorporated in its bodice to then project for everyone to see.

Bloomingdale’s was also playing host to the Swivel virtual dressing room from FaceCake in its window displays, which makes use of Microsoft Kinect to allow consumers to try-on items by interacting from the other side of the glass. See more in the video below, and read what else Microsoft is up to during New York Fashion Week, here.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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