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digital snippets e-commerce social media Uncategorized

Digital snippets: Calvin Klein, M&S, River Island, Alberta Ferretti, Net-a-Porter

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Lara Stone dances to Salt N Pepa’s “Push It” in new Calvin Klein Underwear video (as shown) [GraziaDaily]
  • M&S pledges to ‘fail fast and move on’ with £250m e-commerce drive [Marketing Magazine]
  • River Island’s brand director Farida Kaikobad discusses social media [DisneyRollerGirl]
  • Alberta Ferretti unveils revamped website [WWD]
  • Net-a-Porter creates iPad app for entertainment and e-commerce [Econsultancy]
  • Createthe Group launches social fashion game [WWD]
  • New app Cinemagram draws brands with Instagram-like GIF function [MediaPost]
  • Style Coalition introduces online video channel [NY Times]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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