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digital snippets e-commerce film Uncategorized

Digital snippets: Isaac Mizrahi, Lanvin, Helmut Lang, Lady Gaga, Vogue

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Isaac Mizrahi to sell fashion line exclusively on LivingSocial [Mashable]
  • Lanvin reveals new campaign film starring real models from print ads (as above) [Fashionista]
  • Helmut Lang launches guest blogging series [WWD]
  • How to make a perfume ad go viral: just be Lady Gaga [AdAge]
  • Product videos nudge apparel shoppers toward register [eMarketer]
  • Vogue mines intel from 2,000 fashion-focused females with virtual focus group, Style Society [AdWeek]
  • Le Book selects fashion videos for New York Film Festival next spring [Vogue.co.uk]
  • Infographic: for brand engagament, visuals rule [Mashable]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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