Detailing top brand users on Instagram

An interesting table here detailing some of the top brand users on Instagram. Note the presence of luxury companies including Burberry, Gucci, Tiffany & Co and Hermès.

Burberry scoops the prize for highest number of photos from this list, but it’s perhaps more interesting to note the level of engagement being achieved from Nike in terms of both likes and comments.

The photo-sharing and photo-filter app has grown from 15m users in early 2012 to 80m in July. That’s an increase of more than 400% in just seven months. Brands have taken note – according to Simply Measured, who released the table above, 40% of the brands listed in Interbrand’s Top 100 now have their own Instagram accounts (this compares with 90% for Facebook and Twitter, but Instagram is of course, only two years old).

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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