Australian accessories brand, Mimco, has launched a digital initiative called The Social Kaleidscope, which invites fans to create a personalised piece of artwork merging images from its new collection with their own photographs.
Selecting from three different shapes to fill, they can import pictures from their Twitter, Facebook, Pinterest and Instagram accounts, and can combine them with Mimco product shots and its Season 2 campaign images starring model Jessica Gomes. They can then share their creations with friends back through social media.
The brand has also enlisted a number of tastemakers to the initiative, such as actress and presenter April-Rose Pengilly, blogger and stylist Micah Gianneli and illustrator Sarah Hankinson.
Below is one we made using a Mimco ring, vintage car from the brand’s campaign images, yellow fixture from one of its bags, a rainbow photographed on a grey day in our own back garden, and an Instagram shot of a turquoise painted wall with international clocks on it! Check it out: