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Kenneth Cole inspires with word-based Instagram contest

Kenneth Cole has assembled a team of “culture mavens” to act as curators and judge its new contest on Instagram, which invites fans to submit photos based on inspirational words.

The initiative celebrates the launch of the brand’s higher positioned line, Kenneth Cole Collection, and this week focuses on the word “impact”. Lauren Indvik, associate business editor of Mashable, will choose her favourite image. Previous words have included “provocative” and “empowering”.

“Join the collection of voices,” reads a post about it from Kenneth Cole. “Speak through style. Express through image. Make a statement through Instagram.”

To enter, users need to follow @KennethColePRD on Instagram and tag their pictures with #KCCVoices and #impact. Above the brand shows its own idea of impact in New York City.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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