Prada’s A/W 12/13 film: a fantastical game of chess

The gaming aesthetic referred to in Prada’s autumn/winter 2012/13 print ads makes a true appearance in a new campaign film from the brand released this week.

Set across a “fantastical chess game”, the spot sees movements on the board then carried out in an alternate reality by the avatar-like models.

An original release for the Steven Meisel-shot campaign called them “virtual princesses poised for combat”, which now of course, makes total sense.