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Stylist mag launches interactive #Olympics issue with Blippar

Stylist magazine launched its first augmented reality issue today with an interactive cover featuring Great Britain’s synchronised swimming team.

Enabled through a partnership between the UK free weekly title and image recognition app Blippar, the cover can be scanned to trigger a video of the Olympic hopefuls performing an exclusive routine.

“We knew we wanted to do something really special to mark the Olympics, and when we spoke to the Blippar team it became apparent they could help us create something innovative that would totally engage our readers and celebrate this incredible event,” said editor Lisa Smosarski.

The issue has various additional scannable pages throughout (recognisable by the Blippar logo), giving readers access to more videos as well as social media content and a “Style List” you can shop directly from. There’s also an Olympic medal leader board due to be updated daily throughout the Games.

“There’s so much to see, do and play with in this issue,” Smosarski adds in a video explaining how to use the app, here.

Stylist follows in the footsteps of Tatler and Asos who have previously made their magazines come to life using augmented reality.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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