Carine Roitfeld has unveiled an animated GIF to promote her new magazine, CR Fashion Book, which is due to launch during New York Fashion Week on September 13.

The image is the first revealed from the actual publication. It features model Juliet Ingleby (photographed by Sebastian Faena and styled by Roitfeld) walking through a graveyard covered only by a floating sheer purple scarf. It is this that blows in the wind in the animated version of the shot.

There was previously a behind-the-scenes video that accompanied a preview issue released.