Digital snippets: Louis Vuitton, Project Runway, Westfield, Nike, Macy’s, Ikea

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Louis Vuitton’s Yayoi Kusama app turns pics into polka dot art prints (as above) [PSFK]
  • Virtual Heidi Klum rates outfits of visitors to New York’s High Line via interactive Project Runway billboard [AdWeek]
  • Westfield pits East against West in social media Olympics campaign [Campaign]
  • Nike to run real-time Olympics Twitter ads [The Drum]
  • Macy’s rolls out Shopkick mobile rewards app nationwide [AllThingsD]
  • Retail brands can benefit from greater reach on Facebook by targeting their fans’ friends [Media Week]
  • B2B fashion sites on the rise [WWD]
  • Spoonflower lets users design and sell own custom fabric [TechCrunch]