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Digital snippets: Dior, YSL, Ralph Lauren, Zara, Lyst

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Backstage Dior video shows one million flowers being installed at couture show (as above) [Fashionista]
  • Ralph Lauren organises Facebook send-off for Olympic athletes [Mashable]
  • Social commerce platform Lyst secures $5m funding [TheNextWeb]
  • KCD and Spring form partnership for global fashion communications, will help brands navigate complex new media landscape [WWD]
  • Designer uses Photoshop and textile software program to knit medical images into high fashion [The Atlantic]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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